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THE TOWEL ISSUE MOST MUMS MISS
You Bathe Them Clean. Their Towel Undoes It.
You wash away the sweat, dirt and germs from a day of play. Then you dry your little one with a towel that's bacteria-laden, chemical-filled and rough on delicate skin.
So the last step of bath time quietly puts the problem back.
We call this Post-Bath Recontamination.
Why Regular Towels Are Hurting Your Child's Skin
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1. Bacteria Breeding Ground
Regular towels have no anti-bacterial protection, and bacteria multiply fast. Every wipe transfers them back onto your child's clean skin.
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2. A Chemical Warzone
Many towels are treated with pesticides, formaldehyde, and synthetic dyes — irritants at best and carcinogenic at worst. Children's thinner skin absorbs more of it.
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3. Incomplete Drying
Poorly absorbent towels leave residual moisture on the skin. Damp skin quickly becomes a microbe hotel — especially in little folds and necks.
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4. Microscopic Skin Ruptures
Rough towel fibres contain tiny barbs that create micro-abrasions, making delicate skin more vulnerable to bacteria and irritation.
THERE IS NO IN-BETWEEN.
Everything that touches your child's skin is either working with it
or against it
Our Core Technology
ClearCoreâ„¢ Fibre Profile
Longer Lasting Freshness
Smooth, uniform fibre structure reduces mechanical trapping of bacteria-loving dirt and organic matter. This gives our fabrics natural self-cleansing properties.
PureSpunâ„¢ Fibre Purification
Certified Skin Safe
Controlled production process using skin-safe materials to ensure hypoallergenic properties. OEKO-TEX® STANDARD 100 certified.
SilkEdgeâ„¢ Fibre Structure
Unparalleled Softness
Our fibres are not just soft to touch, but also engineered to be soft at the micro-structure level. This guards against skin micro-abrasions.
A Word From a Doctor
The Skincare Step Mums Miss
Regular towels may cause microtears, breakouts and skin irritation. Absofresh is anti-bacterial and ultra soft, making it gentle for sensitive skin.
Dr. Rebecca Ng
Our Certifications
OEKO-TEX® STANDARD 100
Every thread has been tested against, and tested negative for, a list of over 1,000 harmful substances.
ISO 9001:2015
We partner with ISO 9001:2015 certified manufacturers to ensure every product meets global standards for excellence.
amfori BSCI
Our suppliers maintain the highest standards in Occupational Health & Safety and Environmental Protection.
What Mums Are Saying
Made For Your Child's Skin Health
Best Sellers For Little Ones
